Pragmatic Marketing Foundations

My first stop on my tour around the world is San Francisco. I’d forgotten how beautiful this city can be, and how awesome the vibe is here.

The first jobby thing I’ve done was to take on the one-day Foundations course in product management as part of the Pragmatic Marketing program.

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The Next Challenge

I’ve set a new challenge for myself.

For the last year and a bit, I’ve been working at a software startup in stealth mode. The thing is, it’s a good product with a promising future, but for all the attempts of the management team (including myself), it’s not ready for market yet.

After a difficult time working through very conflicting thoughts, I’ve made the decision to seek not just a new project, but to also take the chance to go for a whole new experience.
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“Product Development: A B2B and B2C perspective”

I went to the Product Mavens meetup last night at Hub Sydney in Darlinghurst. Tim Cowan, from Optus shared a few rules of thumb he uses to effectively manage products to the business (as opposed to consumer or enterprise) sector, and to measure solution viability.

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Defining the hard-to-pigeonhole


I’m guessing you’ve stumbled across this site because you’ve somehow heard of me, probably in a professional setting.

I often get asked where I fit in professionally. The easy answer is that I’m a digital producer cum product manager.

The more realistic answer is that I do a little bit of everything. I’ve worked with clients of all sizes in a number of capacities: Business Analysis, Product Development, Project Management, Digital Production, Social Media Strategy, Social Media Management, Marketing Strategy, Business Strategy, App Development, SEO strategy, Content Strategy… and the list goes on.

In other words: if there’s a software product or something digital you’re working on that requires a strategic framework, then I’m the guy you bring in to help you design, develop and implement it. I don’t pretend to be the cheapest person, and I don’t promise fast results, but I can guarantee solid, well-thought-out results that put you on the right path.

Don’t hesitate to get in touch if you have a question at info at adrianmakohon dot com.