Apps World 2015: OpenTable’s user-centred mobile payment design

A lot of the big app platforms are more than just a consumer application on your smartphone, coupled with a website. Repeatedly at Apps World and elsewhere, I would hear speakers talking about these magic platforms that didn’t augment so much as capture the end-end experience. 

The big example lauded at the moment is Uber. Uber manages the whole private driver experience. From booking the ride, to seeing the progress of the driver as they are driving to the pickup point. From its driver management tools, such as offering point-point instructions and realtime traffic information. The post-ride review system to reward good drivers and passengers. The tiering of car services available. Its partnerships, such as the current Spotify trial in the USA, where passengers can pre-request and play their Spotify music in the car. Continue reading “Apps World 2015: OpenTable’s user-centred mobile payment design”

Apps World NA 2015: Making the 5% of Successful Apps

Mike Schneider is the VP of Marketing at Skyhook. Skyhook is one of the big three location network services (alongside Google and Apple), and the only one that focuses on location as its core product. He gave a great talk on using context and location data to create dynamic apps. Continue reading “Apps World NA 2015: Making the 5% of Successful Apps”

Apps World NA 2015: Connected Home – What’s your app strategy?

This was what felt like a very quick panel discussing the current state and future predictions for connected Internet of Things home technology. Present were Letha McLaren from iControl Networks, Chris Klein from Rachio, Kyle Nakatsuji of American Family Ventures and Chris Kim from August.

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Apps World NA 2015: Spotify: Unlocking the next big partnerships

Marie Suh is the Director of Strategic Partnerships at Spotify. In this session, she outlined the process that Spotify go through when working out when, who and why to partner with another company. Continue reading “Apps World NA 2015: Spotify: Unlocking the next big partnerships”

Apps World NA 2015: Creating Disruptive Apps

Toby Russell, VP of Digital at Capital One,  gave a great talk on what makes a platform truly disruptive. To illustrate the difference between an application and a platform, he gave the example of Taxi Magic, an application he founded a few years ago.

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Apps World NA 2015: Context is King – Creating the optimal experience

I spent the last few days in San Francisco at Apps World North America 2015. There were quite a few good sessions, so I thought I’d just chuck together some of my notes from some of the sessions I attended.

(I posted some of these already on my twitter feed. Unfortunately, thanks to a combination of my interesting US phone account and spotty wifi in one of the areas, I wasn’t able to live-tweet everything.)

Context is King was a solid question and answer panel session focusing on marketing and product strategy for mobile applications. My highlights below.

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