A lot of the big app platforms are more than just a consumer application on your smartphone, coupled with a website. Repeatedly at Apps World and elsewhere, I would hear speakers talking about these magic platforms that didn’t augment so much as capture the end-end experience. The big example lauded at the moment is Uber. […]
Mike Schneider is the VP of Marketing at Skyhook. Skyhook is one of the big three location network services (alongside Google and Apple), and the only one that focuses on location as its core product. He gave a great talk on using context and location data to create dynamic apps.